Client Background

The client is a global B2B tech enterprise providing IT consulting and AI solutions. As a typical technology-driven company, they needed an official website that not only showcased their business capabilities but also actively attracted high-quality B2B inquiries (This is also the prototype of the website architecture currently used by Mindrose).

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The Challenge

Before the reconstruction, the client's original corporate showcase website faced a typical "digital business card" dilemma:

1. Extremely Low Conversion Rate: The website structure was confusing, lacking clear customer pain point guidance and Call-to-Action (CTA) mechanisms, resulting in short visitor stay times and very few effective leads.
2. Disconnected from AI-Era Search: The old website lacked structured data and content adaptation for Large Language Models (LLMs), receiving almost no exposure in AI-based search recommendation engines (like Perplexity, ChatGPT).
3. Cumbersome Content Updates: Every time a new case study or blog was published, frontend engineers had to intervene to modify the code, preventing the business department from doing independent content marketing.

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The Solution

With a "marketing-driven" core philosophy, the Mindrose team used the Next.js 15 architecture to build a brand new, lightweight, and high-converting enterprise-level website.

1. B2B Marketing Funnel Design

Abandoning traditional flat narratives, we reconstructed the service and case pages into standard B2B conversion funnels:

• Structured Presentation: Designed page blocks following the logic of "Customer Pain Points -> Solution -> Quantified ROI -> Client Testimonial."
• Smart Conversion Components: Implanted customized forms and contact components (like ContactForm) at key touchpoints to shorten the user's decision-making path.

2. SEO Optimization for the AI Era

Beyond traditional Metadata and Sitemap optimization, we made cutting-edge attempts:

• Automatic Multilingual Adaptation: Built-in support for English, Chinese, Japanese, and Spanish to break geographical limits.
• LLMs.txt Support: Innovatively generated an llms.txt file in the root directory, providing the website's core business structurally to LLM crawlers, ensuring brand exposure in the AI search era.

3. Minimalist Developer Experience & Content Management

• MDX-Driven Blog & Case Library: Business staff only need to write simple Markdown files to publish beautifully formatted articles, supporting code highlighting and complex charts.
• React 19 Performance Base: Adopted the latest React Server Components to ensure millisecond-level responses even for pages with extensive animations.

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Results & ROI

Two months after the system went live, the client's marketing data achieved a substantial breakthrough:

• 🚀 Massive Conversion Boost: Thanks to the clear B2B funnel design, the website's Lead Conversion Rate increased by 40%.
• 📈 AI Search Visibility: Through llms.txt and structured data optimization, the probability of the enterprise brand being mentioned in mainstream AI search engines increased by about 2.5 times.
• 📉 Publishing Efficiency Doubled: The average time for the marketing department to publish a new case study was shortened from 2 days to 15 minutes, completely freeing them from relying on R&D resources.

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Client Testimonial

"This is a tech team that truly understands B2B business. They delivered not just code, but a complete digital marketing infrastructure. The website loads lightning fast, and content updates have become easier than ever. What surprised us most was the forward-looking optimization for AI search."

— Marketing Director

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Tech Stack

• Frontend Framework: Next.js 15.3, React 19, TypeScript
• UI & Animation: Tailwind CSS, Shadcn UI, Framer Motion
• Content Parsing: MDX, gray-matter
• Internationalization: next-intl